Creating hotel digital experiences as artistic as the decor.
QT is a series of Art hotels located across Australia and New Zealand each sporting it’s own unique brand personality. We were tasked with creating a collection of unique website experiences while carefully developing a core visual language between the sites.
Each hotels branding and visual identity was carefully deconstructed and reimagined digitally through photography, illustration and visual design. Then carefully developing a strong design system with flexibility in brand but still promote reusable components and template where possible.
Through this project we took care of Product Strategy, Branding & Visual Identity, UI / UX Design, Product Design, Graphic Design and Illustration. Furthermore we produced custom promotional material for each site upholding strict design guidelines. This project was in collaboration with Rock Solid Digital.